What are chocolate trends?
One of the trends in the chocolate market is the increase in demand for artisanal chocolates, with some companies opening their own shops and using them to promote their brands. The unique flavor of cocoa beans is emphasized as the trend moves toward quality.
Today, consumers have high expectations when it comes to indulgence. While it's about all the senses, taste is always the first criteria of purchase when it comes to chocolate confectionery with 61% of global consumers saying flavor is the most important factor in helping them decide which chocolate to purchase.
Believed to be the best selling chocolate around the world, Ferrero Rocher is for sure the most gifted chocolate around the holidays. Anyone who tried this mouthwatering treat can attest to that.
Chocolate confectionery is expected to be worth over $128 billion in global retail sales by the end of 2023, with a volume of 1.9% CAGR over the next 3 years to 2025, according to Euromonitor 2022 research. Innovation plays a key role in that growth projection to meet the latest needs of consumers, the study revealed.
Indulgence. A recent report by Cargill's cocoa and chocolate business, found that today's consumers are seeking out ever-more indulgent textures, flavours and colours. They are looking to treat themselves to an experience.
- Reese's Peanut Butter Cups.
- Skittles.
- M&M's.
- Starburst.
- Hot Tamales.
- Sour Patch Kids.
- Hershey Kisses.
- Snickers.
When searching for sweets, Americans tend to prefer milk chocolate over other cocoa choices. YouGov data shows that half of Americans (49%) are partial to milk chocolate while one-third (34%) enjoy dark chocolate the most.
- Switzerland 22.36.
- Austria 20.13.
- Ireland 19.47.
- Germany 18.04.
- Norway 17.93.
Adults are not only by far the largest candy buying demographic, accounting for 92 percent of chocolate sales, but also the largest consumers as nearly 60 percent of those purchases are made for self-consumption.
Reese's Peanut Butter Cups are the No. 1 selling candy brand in the United States, consisting of white fudge, milk, or dark chocolate cups filled with peanut butter.
Which nationality eats the most chocolate?
Switzerland is renowned for its exceptional chocolate. From all of those prism-shaped Toblerone bars in airport duty free shops across the world to the more local Cailler and Frey varieties, it comes as little surprise that Swiss people consume the most chocolate per capita of any country worldwide.
Milk chocolate is perhaps the most popular type of chocolate. It actually contains only ten to 40 percent cacao mixed with sugar and milk (either condensed milk or milk solids). Milk chocolate is much, much sweeter than dark or bitttersweet chocolate and has a lighter color and less-pronounced chocolate taste.

Chocolate Confectionery is an important and dynamic market, expected to be worth over €107 billion / $128 billion in global retail sales by the end of 2023, with volume growth of 1.9% CAGR over the next 3 years to 2025. Innovation has a key role to play in that growth projection to meet the latest needs of consumers.
The global chocolate market size was estimated at USD 113.16 billion in 2021 and is anticipated to grow at a compound annual growth rate (CAGR) of 3.7% from 2022 to 2030. Consumer consciousness regarding the health benefits of eating high-quality chocolate, which remains the key driver of the market.
Cocoa productivity has rapidly declined due to climate change, pests and poor soil health, as well as consumer demands for sustainable cocoa necessitating increased investment in its production. A growing number of smallholders have abandoned cocoa production.
- Cadbury. Dairy Milk.
- Mars. Bar.
- Cadbury. Caramilk.
- Lindt. Excellence. Bar.
- Tony's. Chocolonely. Milk. Chocolate.
- Other.
Chocolate consumption is particularly high among the supposedly more health-conscious generation: the 25 to 34-year-olds. In this age group, a whopping 34% say they eat chocolate every day.
Women prefer to eat chocolate more than men. While preference among women stands at 91%, for men it is 87%. On the average Valentine's Day, nearly $400 million of chocolate is purchased around the world, accounting for 5% of the industry's total sales.
America's favorite Halloween candy is Reese's Cups, followed by Skittles and M&Ms. Those top three favorites remain unchanged from 2021. Check out the survey results, which includes the most popular candy for each state, at CandyStore.com.
What is the most sold chocolate in the world? Snickers is the bestselling chocolate bar in the world, with annual sales of over 2 billion dollars. The bar, made by Mars Inc., comprises nougat, peanuts and caramel coated in milk chocolate.
What is the least popular chocolate type?
- Bounty. 63.7%
- Galaxy. 10.9%
- Galaxy Caramel. 16.4%
- Maltesers. 9%
Hershey's Milk Chocolate
For many, this bar is the American standard. The first bar was sold in 1900 by Milton S. Hershey.
The largest chocolate consumers in the world are the Germans, with a per capita consumption of 11 kg per year. Switzerland is ranked as the second-largest with 9.7 kg per capita, followed by Estonia with 8.8 kg. The average per capita chocolate consumption in Europe is estimated at 5.0 kg.
Women have been reported to have more cravings for chocolate and are more likely to choose chocolate as a “comfort food” compared to men [29]. In this study, females were found to be significantly more likely to consume dark chocolate and in smaller servings.
Dark chocolate is best for you because it's the least processed chocolate, which means it contains the highest percentage of flavonoid-filled cocoa bean (cocoa).
Halloween is the most popular time of year to buy chocolate. November 1 is the biggest day for chocolate sales in the US. More than 90% of Americans plan to gift chocolate for Christmas.
And, as it turns out, Utah residents are eating more of it than anyone else. According to a recent research report by Hershey, Utah residents buy candy at the highest rate in the nation—nearly double the national average–and the reason may surprise you.
The ideal chocolate for melting and dipping is called "couverture" chocolate. (Find it here and here.) Couverture chocolate has a higher ratio of cocoa butter to cocoa, which helps it melt more smoothly.
In particular, the centrality of chocolate in the Aztec religious lore and its perceived mystical qualities of healing and distorting the mind made chocolate a problematic symbol for the Catholic Spaniards arriving in the New World, often standing in opposition to a Catholic world view.
Neighboring Germany is also high up on the list with 5.7 kilograms per capita, while Americans are estimated to eat 9 kilograms of chocolate per year on average. At the other end of the scale, India and China have considerably lower per-capita consumption at 1.0 and 0.2 kilograms, respectively, according to Statista.
Who is the biggest consumer of chocolate in the world?
Which Country Eats the Most Chocolate in the World? Switzerland is the country that is responsible for the most amount of chocolate consumed per capita. Even though there are certainly countries across the globe that consume more total chocolate than Switzerland, Switzerland consumes the most chocolate per person.
Obama likes his chocolate Seattle-fied. Reportedly, our nation's commander-in-chief feeds his visitors the milk chocolate and smoked salt caramels from Fran's Chocolates. Michelle prefers the gray salt ones.
- Plant-based foods. If you pay attention to trendy social media pages, vegetarianism and veganism seem like they've taken over the world. ...
- Responsible sourcing. ...
- Casein-free diet. ...
- Homemade convenience. ...
- Sustainability. ...
- Transparency. ...
- Global flavors.
Realizing the current C19 pandemic scenario many chocolate companies like Hershey, Amul, Mondelez had taken different initiatives to reach their consumers even during lockdown by partnering with food aggregators, e-commerce sales and introducing customized home delivery packaging based on consumer needs.
2022 Fashion Trend: Regencycore, Continued
Corsets, pearls, lady cardigans, and prim florals show no signs of a slow-down. Embrace this form of head-to-toe elegance for polished occasions like work or a party.
Simpler drinks and dishes such as Martinis, Oysters Rockefeller, and Beef Wellington are the types of dishes that customers are craving now. They expect them to be simple, refined, and of the highest quality.”
- In 2022, dry dates became the norm, with most singles opting for sober outings, according to dating platforms Tinder and Bumble.
- Revenge travel and revenge shopping massively influenced consumer behaviour in 2022.
Milk chocolate is a classic that we all know and love from childhood. With its light brown color, creamy texture, and sweet flavor, milk chocolate is widely regarded as the most popular type of chocolate. It is made by combining chocolate liquor (cocoa solids and cocoa butter) with sugar, and milk.
Couverture. A term describing professional quality coating chocolate that is extremely glossy. It usually contains a minimum of 32% cocoa butter, which enables it to form a much thinner shell than ordinary confectionary coating. Couverture is usually only found in specialty candy making shops.
- This rare cacao bean was rediscovered in a small cacao field in northern Peru after being considered extinct for more than a century. ...
- The Gran Nativo Blanco bean or the Great White is like none other. ...
- Fortunately, we just got our hands on the new harvest!
What is the best selling chocolate of all time?
Top-selling chocolates and sweets. Reese's Peanut Butter Cups are the No. 1 selling candy brand in the United States, consisting of white fudge, milk, or dark chocolate cups filled with peanut butter. They were invented by H.B. Reese after he founded the H.B. Reese Candy Company in 1923.
Half of Americans call milk chocolate their favorite, while one-third prefer dark chocolate. In an assorted chocolate gift box, three in 10 Americans (29%) call chocolate-covered caramels their favorite item.
Switzerland is renowned for its exceptional chocolate. From all of those prism-shaped Toblerone bars in airport duty free shops across the world to the more local Cailler and Frey varieties, it comes as little surprise that Swiss people consume the most chocolate per capita of any country worldwide.